SecretCoach is a web and Android app where an AI coach helps you set goals and reflect on your day. You unfold a goal on a mind map, pull today's tasks out of it, and end the day with feedback that counts what you did before what you missed. It is free to start; the paid plan is $9.99 per month.
Last updated: 2026-09-07Most productivity apps count completion rates. Finish 30% of a goal and the remaining 70% shows up in red, and what is left at the end of the day is usually self-blame. The more you plan, the more you disappoint yourself.
SecretCoach counts the same day from the opposite direction. On a day you got halfway, it counts that half first, then suggests the one step to continue with tomorrow. The premise is simple: the same facts, read through a different frame, lead to a different next action.
The goal mind map, the AI coach chat, tasks tied to your dream, daily reflection feedback, and dream visualization. They are not separate tools — they form one loop.
A vague goal is branched apart into a single map. The AI splits the big goal into intermediate stages and keeps going down to the smallest step you can start today.
The coach uses a three-tier memory system to reference past conversations and your recent progress. Because it does not greet you like a stranger every time, its encouragement carries your context. It can also change the app mid-conversation, such as adding a task directly.
Each task displays the reason you are doing it, right beside it. The design intent is that a checkbox reads as a step toward your goal rather than homework to erase.
At the end of the day the coach reads your records and writes back. The one rule of this feature is that it names what you accomplished before what you dropped.
It renders the day your goal comes true in words, image and voice. This is paid-plan only, within a monthly limit of 10 images and 30 minutes of voice.
There are two: Explorer (free) and Premium. Explorer is free forever with no time limit and no card required. Premium is $9.99 per month, or KRW 9,900 per month when billed in South Korea.
| Item | Explorer (free) | Premium |
|---|---|---|
| Monthly price | $0 | $9.99 (KRW 9,900 in Korea) |
| Coach messages | 100 / month | 2,000 / month |
| Reflection & narrative | 5 / month | 20 / month |
| Image generation | None | 10 / month |
| Voice generation | None | 30 min / month |
| Mind map · tasks · reflection | Included | Included |
| Card required | No | Yes |
The displayed currency follows your billing region (IP), not the UI language. Payments are processed by Polar as Merchant of Record, and you can cancel at any time.
It fits people who have a goal but cannot find the first step, people whose plans end in self-blame after a few days, and people who struggle to keep a reflection habit alone. It is also an alternative when a human coach is out of reach on cost or scheduling.
It is just as clear who it is not for. If you need a team project management tool, or detailed Gantt charts and collaboration features, another tool is better. SecretCoach deals with one person's day and goals, and it does not replace medical or psychological treatment.
There is also a two-minute preview you can browse without signing up.
| Service | SecretCoach (시크릿코치) |
|---|---|
| Website | https://secretcoach.ai |
| Category | AI coaching & goal tracking app |
| Platforms | Web browser, PWA (installable), Android |
| Languages | Korean, English |
| Pricing | Free / $9.99 per month (KRW 9,900 in Korea) |
| Payments | Polar (Merchant of Record) |